Audi, a significant sponsor of Actual Madrid since 2003, will now not be related to the white facet of Madrid as of July 1. The contract, which is ready to run out on June 30, won’t be renewed by the 2 events after the leaders of Madrid and the German vehicle behemoth failed to succeed in an financial settlement on the finish of final 12 months.
With the brand new Bernabeu on the horizon, Los Blancos’ affect will develop much more whereas Audi plans to cut back its involvement with soccer groups so as to focus solely on Bayern Munich. Audi, which had a business settlement with Madrid on the second degree, will now not be a sponsor 19 years later.
The Merengue, alternatively, won’t have one much less sponsor because of Audi’s departure. In line with Marca, Actual Madrid has already discovered a alternative for Audi and has reached an settlement with BMW, who will function one of many group’s major sponsors and will likely be answerable for offering vehicles to the first-team gamers. Madrid will reveal the brand new sponsor by the following week.
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What advantages will vehicle large BMW take pleasure in by sponsoring 14-time European champions Actual Madrid?
Munich-based BMW, which additionally owns Mini and Rolls-Royce, is Europe’s main vendor of high-end autos, forward of Audi, Lexus, and Mercedes. Additionally it is a premium sponsor of AC Milan and has offered vehicles to the Italian group’s footballers since final 12 months when the German model determined to enter the world of soccer in the identical manner that Audi did on the flip of the century.
It has now taken one other step ahead with the settlement with Actual Madrid, as it can have a outstanding place within the membership with 14 European Cups and within the new Santiago Bernabéu. Audi, for instance, had a presence on the stadium benches in addition to different stadium areas and in Valdebebas, along with offering vehicles to the primary group gamers.
It additionally named among the summer season competitions wherein Actual Madrid is contractually required to take part however will, logically, don’t have any illustration for the upcoming season. The settlement with BMW, for which financial information has not but been launched, will likely be comparable by way of presence at Actual Madrid.
Actual Madrid’s income is growing on this method, and it’ll improve exponentially as soon as the brand new stadium is accomplished in June 2023. The membership expects income to extend by about 300 million euros because of the stadium’s use all year long. Moreover, BMW is anticipated to play an necessary function within the new stadium.
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